Part of our mission at Imperfect is building a better food system for everyone. Beyond just fighting food waste, we’re constantly on the lookout for great producers who share this vision.
A New Breed of Chicken Grower
Cooks Venture is one of those producers we’re proud to partner with. Their chickens are a far cluck from your average grocery store bird. These heirloom chickens are pasture-raised on 800 acres of forested land on a regenerative farm in Northwest Arkansas. Their birds spend every day outside doing what chickens do best: roaming and foraging for food. Chickens that get to be chickens – instead of being cooped up – are juicier, more tender, and nutritious. Heirloom breeds taste entirely different from the broiler chickens on aisle 8. Because they aren’t given antibiotics and are allowed to grow at a normal rate, their muscle cells are denser in protein, resulting in more protein and omega-3s pound for pound. And because of their non-GMO, nutrient-rich diet, their meat is higher in antioxidants and vitamins.
What is Regenerative Farming?
From depleting our soil of nutrients to emitting copious amounts of greenhouse gases, the way much of our food is grown takes a significant toll on the earth. Regenerative agriculture considers the health of the whole environment. Chickens raised on a regenerative farm can actually help reverse climate change since regenerative farming reintroduces nutrients to depleted soil, which in turn captures carbon, increases biodiversity, and makes waterways cleaner. This system also better supports farmers. Cooks Venture chickens eat a more diverse diet, which means regional crop farmers can transition from monoculture farming to growing a diverse mix of feed crops.
By partnering with producers like Cooks Venture, together we can help build a better food system and bring you the best quality groceries. Watch for Cooks Venture Spatchcock Chicken, Boneless Skinless Breast Tenders, Chicken Party Wings, Chicken Drumsticks, and Bone-In Skin-On Chicken Thighs the next time you shop with us, and start gathering your recipes!
