Big news, bigger impact—the future of online grocery shopping is now: Imperfect Foods is joining Misfits Market
Since we started Imperfect Foods, we’ve always had ambitions bigger than any single box of rescued produce. Our goal has been to build a better, less wasteful food system—one that gets high-quality, affordable food to everyone who needs it. And today, we’re taking a big step toward making that vision real.
We’re excited to share that Imperfect Foods is joining the Misfits Market brand. Together, we’ll be able to deliver a better grocery experience: one with less waste, more savings for our customers, and improved access for everyone.
Delivering a better grocery experience
Why join forces? Because Misfits Market and Imperfect Foods have always shared the same idea of a reimagined grocery experience and a less wasteful world. In fact, both companies were born from the very same question: What would the food system look like if we found new ways to limit food waste and deliver high-quality food to people who don’t have access?
We’ve both brought fresh thinking to an outdated supply chain, ingenuity to the way food gets delivered, and real passion to the brands we’ve built. Between us, we’ve already rescued nearly 500 million pounds of food that might otherwise have gone to waste—and we’re just getting started. We’ve long admired Misfits Market’s commitment to that shared vision of a better food system free of food waste, along with their dedication to the planet and their community.
Teaming up lets both of us double down on the three core pillars we’ve always believed in: accessibility, affordability, and sustainability. As a combined company, we’ll be able to make an even bigger dent in the food waste problem—and get one step closer to the ultimate goal of addressing food apartheid in America.
Building the future of online grocery
So what does this mean for Imperfect Foods customers? For now, both companies will continue to operate independently while we finalize details and begin bringing Imperfect Foods and Misfits Market together. We don’t know exactly what that will look like yet, but we do know our combined company will be able to help more farmers, producers, and food makers reduce waste—and help all of our customers save even more on quality groceries, delivered sustainably.
No matter what, we remain wholly committed to you, our customers, throughout this process.
We’re so grateful to everyone who’s been part of the Imperfect Foods journey so far, and we’re thrilled to have the Misfits Market team by our side in the days ahead. We can’t wait to share more about the future of food we’re building together.
With thanks,
The Imperfect Foods Team
Looking for Imperfect Foods? You’re in the right place—we’re now part of Misfits Market, carrying the same mission forward: quality groceries at a great value, less food waste, and access for everyone. Sign up at Misfits Market to start shopping and pick up right where you left off. We can’t wait to welcome you.
